Walt Disney Essays (Examples)

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Disney Parks Why Do You Think That

Words: 637 Length: 2 Pages Document Type: Essay Paper #: 57292500

Disney Parks

Why do you think that the world's largest theme park operator, Walt Disney Company, was motivated to establish parks in Tokyo, Paris, and Hong Kong?

Disney Strategic Planning was able to find the optimal mix of income, family composition by key demographics, and favorability of national government to their expansion in each region (Data Monitor, 2004). The one area they had the most trouble with from a cultural and media relations standpoint was Euro-Disney in Paris (Forman, 1998). Disney pressed on however as the potential to attract millions of visitors from the United Kingdom, Germany, Italy and throughout western Europe galvanized their commitment to this market (Kepler, 2005). Tokyo was a completely different experience, with many Disney fans asking for a park to be built there and the per capita income and demographic factors aligning with Disney's most loyal customer bases (Kepler, 2005). Hong Kong is one of…… [Read More]

References

Data Monitor (2004) -- EuroDisney Profile. Reference Code 16537. Publication Date November 2004. New York, NY

Forman, Janis. 1998. "Corporate Image and the Establishment of EuroDisney: Mickey Mouse and the French Press" Technical Communication Quarterly. Summer 1998, Volume 7, Number 3 (Pages 247-258)

Geoffrey A. Fowler and Merissa Marr. 2006. Disney and the Great Wall; Hong Kong's Magic Kingdom Struggles to Attract Chinese Who 'Don't Understand' Park. Wall Street Journal, February 9, Eastern Edition.

Kepler Equities (2005) - EuroDisney Investment Brief. April 6, 2005. Kepler Equities. Catherine Rolland. New York, NY.
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Disney Resources and Capabilities Disney

Words: 592 Length: 2 Pages Document Type: Essay Paper #: 48596820



Additionally, the affordability of the Disney products and services is also relative. While in the economically developed countries in the western hemisphere, the Disney products and services are affordable and part of every day life, within the less economically developed countries, the Disney products and services are less affordable; here, they represent social statements and signs of wealth, which integrate an overall experience, rather than a simple product or service.

All in all, the Disney capabilities and resources become mixed to create a series of organizational strengths, which, among other things, include the following:

Innovation and commitment to high quality

Brand strength and customer loyalty to the brand

The ability to create experiences, rather than just products and services

Large size of the corporation, which integrates extensive financial and human capitals (both labor as well as intellectual)

The ability to serve the entertainment needs of various age groups

A well…… [Read More]

References:

2009, Walt Disney SWOT analysis, MBA Tutorials, http://www.mba-tutorials.com/marketing/348-walt-disney-SWOT-analysis.html last accessed on December 15, 2010

2010, Walt Disney Co: Key Ratios, Money Central, http://moneycentral.msn.com/investor/invsub/results/compare.asp?Page=ProfitMargins&Symbol=DIS last accessed on December 15, 2010
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Disney's the Tortoise and the

Words: 2363 Length: 9 Pages Document Type: Essay Paper #: 27150824

Succinct structural form marks all Disney's pictures and makes other animated cartoons, no matter how ingenious they may be, look pallid."

The narrative source of the production is consistently the characters themselves, and the film's style is a mixture of realism in terms of the lush and colorful scenery and a caricature of the protagonist and antagonist, Toby and Max, as the bullied and bully, the show-off and the showed-off, respectively. As Nowell-Smith points out:

The technical advances explored in the Silly Symphonies partly arose from a rivalry with the Fleischers, who, among all the other animation studios that survived into the sound era, consistently produced excellent cartoons in the early 1930s. Unlike the Disney product, which tended increasingly to an 'illusion of life' live-action imitation, the earlier Fleischer cartoons reveled in stylization, caricature, unrealistic transformations, elaborate repetitive cycles, direct address to the audience, and illogical developments which seem inherent,…… [Read More]

References

Hunggyu, Kim and Robert J. Fouser. 1997. Understanding Korean Literature. Armonk, NY M.E. Sharpe.

Jacobs, Lewis. 1939. The Rise of the American Film: A Critical History. New York: Harcourt Brace.

Lounsberry, Barbara, Susan Lohafer, Mary Rohrberger, Stephen Pett and R.C. Feddersen. 1998. The Tales We Tell: Perspectives on the Short Story. Westport, CT: Greenwood Press.

Nowell-Smith, Geoffrey. 1997. The Oxford History of World Cinema. Oxford: Oxford University Press.
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Disney Global Stategy the Disney

Words: 2050 Length: 6 Pages Document Type: Essay Paper #: 30185021



6. Personal opinion

The global strategy is effective as it regards numerous areas, all focused on the overall development of Disney. ut since the strategy has numerous applications, it is only natural that some are better received that others. For instance, I believe that the decision to expand onto other continents was extremely wise as it not only increases profits, but it protects the company against economic features that might affect one continent and not the other. Furthermore, I disagree with the copyright strategy as I believe that by dismissing it, Disney would be the beneficiary of free publicity.

ibliography

Disney Official Website, http://disney.com/,last accessed on October 15, 2007

Walt Disney Studios Company Profile, Yahoo Finance, 2007, http://biz.yahoo.com/ic/103/103440.html, last accessed on October 15, 2007

Disney Parks Launches First-of-Its-Kind Programming for Interactive Cable Networks; Introducing Disney Travel on Demand, Tech Web Network, May 15, 2007, http://www.techweb.com/showPressRelease.jhtml?articleID=X607994,last accessed on October 15, 2007…… [Read More]

Bibliography

Disney Official Website, http://disney.com/,last accessed on October 15, 2007

Walt Disney Studios Company Profile, Yahoo Finance, 2007, http://biz.yahoo.com/ic/103/103440.html, last accessed on October 15, 2007

Disney Parks Launches First-of-Its-Kind Programming for Interactive Cable Networks; Introducing Disney Travel on Demand, Tech Web Network, May 15, 2007, http://www.techweb.com/showPressRelease.jhtml?articleID=X607994,last accessed on October 15, 2007

TV, Parks, Consumer Products Drive Disney Gains, World Screen, August 2, 2007, http://www.worldscreen.com/newscurrent.php?filename=disney080207.htm, last accessed on October 15, 2007
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Disney Corporation and Its Approach

Words: 989 Length: 3 Pages Document Type: Essay Paper #: 8225611

They can participate in a variety of programs from credit unions to service awards, contests, and other programs. There are employee stores in many locations, and childcare facilities in California and Orlando. Because of the allure of Disney, some experts call this capturing the "heart" of the employee. They buy in to the company's belief system and represent it totally, because the entire corporate ideals mesh with their own.

Another motivational technique is an extensive training environment for all employees. They offer an Executive Development Program called "Disney Dimensions," and a program called "Disney Way" that introduces the many diversified companies to management and above, and it offers training in professional and management development. Employees also participate in programs on ethics, integrity, and diversity. Most inspirational is the e-learning program, that will allow employees anywhere in the world to continue their education online.

Motivation at Disney is mostly about the…… [Read More]

References

Editors. (2010). Selected financial data. Retrieved 13 March 2010 from the Disney Corporation Web site: http://amedia.disney.go.com/investorrelations/annual_reports/WDC-10kwrap-2009.pdf.

Editors. (2010). Standards of business conduct. Retrieved 13 March 2010 from the Disney Corporation Web site: http://corporate.disney.go.com/corporate/conduct_standards2.html.

Scott, R. (2005). Disney corporation report. Retrieved 13 March 2010 from the Docstoc.com Web site: http://www.docstoc.com/docs/893995/Disney-and-News-Corporation-Report.
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Disney Hedge Its Yen Royalty

Words: 356 Length: 1 Pages Document Type: Essay Paper #: 94624054



f Disney hedges its yen royalty cash flow then earnings would be stabilized and risk would be reduced. n order to efficiently hedge its yen royalty cash flow, it is recommended that Disney take out short-term loans in yen in order to match its revenue stream. This will allow the company to have cash inflow and outflow in yen. The minimum amount of yen that is borrowed should be equal to reducing short-term borrowing to 1983's 43% debt/capitalization ratio. This borrowing should help Disney to maintain the company's favorable credit rating and reduce short-term borrowings.

Disney should forego hedging to speculate exchange movements. Because of this, the amount of revenue that is hedged should not exceed royalty revenue amounts. t is recommended that Disney opt for 10-year term hedging strategies and that hedging should not exceed ¥15 billion -- which is equal to the amount of term loan. During this…… [Read More]

It is recommended that the Walt Disney Company hedge its current royalty cash flow in order to protect against future fluctuations in currency. It is estimated that future annual yen revenue streams exceeding ¥8 billion would create currency exposure for the Walt Disney Company. Due to the recent 9% decline in the yen's value, management is concerned about how currency depreciation such as this will impact the company; any further depreciation in the yen's value would significantly reduce the dollar value of future royalty receipts. Additionally, because of Disney's recent acquisition of Arvida Corporation and the increase in debt, it is advised that Disney should do everything in their power to not put the corporation in a difficult situation. Disney's investors, creditors, and shareholders are risk adverse and any decisions that they make can and will impact Walt Disney Company. These investors, creditors, and shareholders could force the company to produce higher rates of return, which would significantly impact Disney's revenue streams.

If Disney hedges its yen royalty cash flow then earnings would be stabilized and risk would be reduced. In order to efficiently hedge its yen royalty cash flow, it is recommended that Disney take out short-term loans in yen in order to match its revenue stream. This will allow the company to have cash inflow and outflow in yen. The minimum amount of yen that is borrowed should be equal to reducing short-term borrowing to 1983's 43% debt/capitalization ratio. This borrowing should help Disney to maintain the company's favorable credit rating and reduce short-term borrowings.

Disney should forego hedging to speculate exchange movements. Because of this, the amount of revenue that is hedged should not exceed royalty revenue amounts. It is recommended that Disney opt for 10-year term hedging strategies and that hedging should not exceed ¥15 billion -- which is equal to the amount of term loan. During this 10-year term, Disney should have the flexibility to use any favorable method to increase revenue streams and decrease short-term borrowings and debt.
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CSR and the Disney Company

Words: 2947 Length: 10 Pages Document Type: Essay Paper #: 49064877

Walt Disney Company CSR

The Company

Walt Disney Company began as a small cartoon studio in 1923, produced its first sound-synchronized short five years later, its first full-color cartoon short in 1932 for which it received an Academy Award, and from there the Company catapulted to greatness with hits such as Snow White, Dumbo and Pinocchio. Disney expanded into live-action production, television, theme parks, and global productions over the decades with Walt Disney World among its major attractions, even as it grew the Disney Channel, merged with AC (in 1996), purchased Pixar in 2006, acquired Marvel Entertainment in 2009 and LucasFilms in 2012 (rebooting the Star Wars franchise).[footnoteRef:1] It appeals to a broad-based audience from young children to older generations, with cross-cultural demographic appeal as well. The vision of the company is to be a "leading diversified international family entertainment and media enterprise," consisting of media networks, parks, resorts, studios,…… [Read More]

Bibliography

Brown, J. Nuttall R. Beyond corporate social responsibility: Integrated external engagement, 2013.

Business Review (2013) The Walt Disney Company -- A leader. Web. Accessed

5 Jun 2016 from http://www.businessreviewusa.com/leadership/3827/The-Walt-Disney-Company-A-Leader-In-Corporate-Social-Responsibility

Freeman E. R. A Stakeholder Theory of Modern Corporation." In L.
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Why I Identify With the Genie in Disney's Aladdin

Words: 1223 Length: 3 Pages Document Type: Essay Paper #: 90448394

Disney Character: Genie from Aladdin (1992)

I identify with the Disney character The Genie from Aladdin for three main reasons. First, the Genie is protean: he is capable of taking many forms and dealing with a broad variety of circumstances. Second, the Genie is powerful. Although he uses magic to exhibit his powers, one could argue that people use their own creativity and intellect in a similar way. Finally, the Genie knows his own limitations. He knows when he needs the help of someone else to escape the lamp in which he's trapped. In claiming that I identify with the Genie, I am not suggesting that I myself have magical powers: no human being does. But the Genie does seem to be a profound symbol for imagination, creativity, and possibility. As I hope to demonstrate in my conclusion, it is these aspects of the Genie -- rather than his bright…… [Read More]

Works Cited

Aladdin. Dir. Ron Clements and John Musker. Perf. Robin Williams, Scott Weinger, Jonathan Freeman, Gilbert Gottfried. Walt Disney Pictures, 1992. Film.

Johnson, Malcolm. "It's a Magic Carpet Ride with Williams." Hartford Courant. November 25, 1992. Web. Accessed 28 February 2014 at:  http://articles.courant.com/1992-11-25/features/0000109392_1_aladdin-vizier-jafar-princess-jasmine 

Poole, Chris. "High Order Bit." YouTube. Web 2.0 Summit, San Francisco, October 17-19, 2011. Web. Accessed 28 February 2014 at: http://www.youtube.com/watch?v=e3Zs74IH0mc

"Protean." Merriam-Webster Dictionary. Web. Accessed 28 February 2014 at:  http://www.merriam-webster.com/dictionary/protean
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Shanghai Disney Resort

Words: 3480 Length: 12 Pages Document Type: Essay Paper #: 82156627

Marketing Strategies of the Shanghai Disney esort

Shanghai Disney esort

Brief History and Facts

Investments

Target Market for the Shanghai Disney esort

Demographic Segmentation

Psychographic Segmentation

The Marketing Strategies of the Shanghai Disney esort

Product Strategies

Integration with the Chinese Culture

Product Mix

The Major esort Segments

Entertainment and ecreational Facilities

Pricing Strategies

The Most Potential Customer Segment

Why Chinese Market?

Promotional Strategies

Segmentation for Promotional Campaigns

Selection of Promotional Mediums

Place Strategies

Overall Plan of Shanghai Disney esort

SWOT Analysis

a.

Internal Environment (Strengths & Weaknesses)

b.

External Environment (Opportunities & Threats)

Failed Market Strategy

Successful Market Strategy

Selection of the Chinese Market

Differentiation

Growth Strategy

Critical Analysis and Concluding Thoughts

Appendices

Appendix 1: Introduction

eferences

Executive Summary

The Shanghai Disney esort is an upcoming theme park in China. The resort is being built by the world's largest entertainment corporation -- the Walt Disney Company. Consisting of theme parks,…… [Read More]

References

Clow, K.E. & Baack, D. (2009). Integrated Advertising, Promotion, and Marketing Communicaitons, 1st Edition. New Delhi: Pearson.

Hitt, M.A., Ireland, R.D. & Hoskisson, R.E. (2013). Strategic Management: Competitiveness & Globalization - Concepts, 10th Edition. Mason, OH: South-Western Cengage Learning

Jenny, M. & Scammon, D.L. (2010). Principle-Based Stakeholder Marketing: Insights from Private Triple-Bottom-Line Firms, Journal of Public Policy & Marketing, 29 (1): 12-26

Mullins, J.W., Walker, O.C. & Boyd, H.W. (2008). Marketing Management: A Strategic Decision Making Approach, 6th Edition. N.Y: McGraw-Hill
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How Disney Motivates Its Employees

Words: 900 Length: 3 Pages Document Type: Essay Paper #: 13469623

Motivational Strategies at the Walt Disney Company

Since the 1920s, the Walt Disney Company has been providing world-class entertainment for millions of consumers around the world and is now a leading diversified international family entertainment and media enterprise. The company's consistent success is attributable in large part to the human resource policies that the Walt Disney Company has in place that motivate employees to provide consistently high quality customer service. To determine how this company has achieved this consistent level of success, this paper provides a review of the relevant peer-reviewed, scholarly and corporate literature concerning the Walt Disney Company and its motivational strategies, followed by a summary of the research and important findings concerning these issues in the conclusion.

eview and Discussion

Motivational strategies that relate to the corporation's success outlined in detail

Organizations that are successful at motivating their employees are characterized by a consistent approach that recognizes…… [Read More]

References

Dumas, M. (2008, Fall). Be our guest: Perfecting the art of customer service. Career Planning

and Adult Development Journal, 21(3), 79-83.

Company overview. (2014). Walt Disney Company. Retrieved from http://thewaltdisney company.com/about-disney/company-overview.

Jones, B. (2013, January 10). The secret to keeping employees engaged. The Disney Institute.
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Euro vs Florida Disney Success

Words: 3224 Length: 8 Pages Document Type: Essay Paper #: 92701242

The confidence of Disney was to some extent based on the number of Europeans visiting U.S. Disney parks. The Europeans would be visiting the parks based in U.S. As they were in America but not going to America with the specific motive to pay a visit to the parks. Therefore these figures do not exactly show the popularity of Disney theme parks in Europe. The American Disney Parks are viewed as a part of the American experience and not as a complete holiday destination. All the predictions of attendance are based on parks inside the U.S. And Japan that is also much Americanized. (Euro Disney - Why it failed)

Besides one more striking mistake on the cultural front has been the attention to the wrong details. There will be very few Europeans who will be paying attention to the leather wallpaper when they cannot get their normal breakfast or wine…… [Read More]

References

Dinechin, Florent de. (1994) "Euro Disney: Marne-le-Vallee, France Earth" Retrieved at http://www.galactic-guide.com/articles/2R56.html. Accessed 3 October, 2005

Disney World Paper" Retrieved at http://homepages.wmich.edu/~j0iskend/disney%20world%20paper.doc. Accessed 2 October, 2005

Euro Disney SCA: Perspectives from two Cultures" (2002) Retrieved at http://exams.infodiv.unimelb.edu.au/2002/economics/325303s2.pdf. Accessed 3 October, 2005

Euro Disney - Why it failed." Retrieved at  http://www.patrickzimmer.com/eurodisney.htm . Accessed 3 October, 2005
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Michael Eisner Disney Under Eisner's Leadership

Words: 1349 Length: 5 Pages Document Type: Essay Paper #: 7835062

EISNE

Michael Eisner: A Lesson in Leadership

Men make history, and not the other way around. In periods where there is no leadership, society stands still. Progress occurs when courageous, skillful leaders seize the opportunity to change things for the better.

Harry S. Truman (1884-1972)

Professional Development

In 1964, NBC clerk Michael Eisner made $65 a week. Though he only took one business course in his life, he obviously had a proclivity for business: in 1997, as CEO of Disney, Eisner earned over half a billion dollars. With absolutely no foundation in finance, he averted a Disney takeover when he became chairman in 1984 and by May 1998 he earned over $80 billion for Disney stockholders.

Education

Eisner went to boarding school in Lawrenceville, New Jersey in the 8th grade. "I had always breezed through academically at Allen-Stevenson (my previous school), where I was used to being a leader in…… [Read More]

References

Capodagli, Bill, et al. (1999). The Disney Way. Hightstown, NJ: McGraw-Hill Publishing.

Connellan, Thomas K. (1997). Inside the Magic Kingdom: Seven Keys to Disney's Success.: Bard Press.

Eisner, Michael, et al. (1998). Work in Progress (1st ed.). New York, NY: Random House.

Fish, Stanley, et al. (1995). Inside the Mouse: Work and Play at Disney World.: Duke University Press.
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Lets Talk Money Interview Transcript

Words: 1632 Length: 4 Pages Document Type: Essay Paper #: 25270026

alt Disney Company Scenario

Scene: Fiscal Karat (FK), host of TV's Let's Talk Money, is seated at the center of an oak conference table. Let's Talk Money is a weekly PBS talk show that interviews business leaders and often finds government officials to debate certain ideas and programs. Tonight's episode features Mr. Michael McDuck (MM), CEO of alt Disney Company and Mr. Rigid B. Crat (RC), Senior Administrator for the U.S. Treasury's Anti-trust Division.

FK: Good evening and welcome to Let's Talk Money, your weekly adventure into provocative and interesting monetary topics ranging from mild to wild. Tonight, a special treat for the kid in us all -- Michael McDuck, CEO of alt Disney goes head to head with the Administration's Senior Anti-Trust Maven, Rigid B. Crat. elcome gentlemen!

First though, let's take a moment to establish a bit of background. The alt Disney Company is a multinational mass media…… [Read More]

Works Cited

Disney Vows to Investigate Claims of ABuse at Factories. (2005, June). Retrieved from SACOM: http://sacom.hk/archives/66

J&J, Walt Disney, Kraft Foods Top Rankgin. (2010, October 13). Retrieved from Environmental Leader:  http://www.environmentalleader.com/2010/10/13/jj-walt-disney-krafts-foods-top-csr-ranking/ 

Hearing: Are Government Contractors Exploiting Workers Overseas? (2011, November 2). Retrieved from Sparky - Keeping You Plugged In:  http://mssparky.com/2011/10/hearing-are-government-contractors-exploiting-workers-overseas/ 

Areeda, P., & Hovenkamp, H. (2011). Fundamentals of Antitrust Law. New York: Kluwer Law.
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Concentrating on Core Competencies

Words: 652 Length: 2 Pages Document Type: Essay Paper #: 29506346

Disney's Exit From Video Game Publishing

Disney's primary strategic objective is to product high-quality content through their entire product mix which consists of a wide variety of different goods, services, and media products. Disney's mission statement reads as:

"The mission of The alt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world (The alt Disney Company, N.d.)."

Disney has just recently made a decision to cut its video gaming segment which was referred to as the Disney Interactive Studio and was staffed by roughly three hundred employees; despite the fact that the publically boasted about the success of the self-published video game unit and the market gains that it was making…… [Read More]

Works Cited

Barnes, B. (2016, May 10). Disney, With Mixed Earnings, Is Shutting Video Game Line. Retrieved from The New York Times: http://www.nytimes.com/2016/05/11/business/media/disney-earnings.html

Morris, C. (2016, May 10). Why Disney unexpectedly quit video game publishing. Retrieved from CNBC: http://www.cnbc.com/2016/05/11/why-disney-unexpectedly-quite-the-video-game-business.html

The Walt Disney Company. (N.d.). News. Retrieved from The Walt Disney Company: http://disneycompanyprofile.weebly.com/
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Stock Ratio Analysis & Review

Words: 1381 Length: 3 Pages Document Type: Essay Paper #: 42740745

alt Disney Company (DIS)

• Fundamentals - the company's business, is it financially sound? Is it growing?

Per their earnings amounts for Disney, the answer is that they are growing. They are indeed fairly financially sound, but their overall revenues are not doing all that well. Over the last three full years, revenue has grown at a clip of about $3 billion a year as they were at $42.2 billion in 2012, $45 billion in 2013 and $48.8 billion in 2014. Gross profit grew at a good clip over that same time frame, going from $18.8 billion in 2012, $20 billion in 2013 and $22.3 billion in 2014. The proportion of gross profit to total revenue did edge up slightly, albeit by about one percent. Net income has grown at about a billion per year, so it too is looking good. Total assets are growing (about five billion a year…… [Read More]

While the Dow sank and then recovered to its original levels, Immunogen has both done the opposite and it has NOT returned to its original level, although that would be a good thing since the raise in price is a good thing. The price started in the $12.75 range five days ago and then shot up quite quickly until it peaked at nearly $15 a share (a raise of nearly a fifth as compared to the starting point) and then fell very quickly on Tuesday until it bottomed out at $14.00. The price then fluttered a bit between $14.00 and $14.50 and sits at $14.23 as of June 10th. It's about half a buck (or 4.2%) higher it was five days ago but it's been higher very recently. Zooming out to six months tells a very different story. The stock price absolutely soared (it rose about five bucks….about a third) in early June before tapering off and has bounced between $14 and $15 then. Prior to that huge spike, its highest price since the turn of the year was about $10. The reason for the spike is revealed in the headlines about Immunogen in that they apparently had very positive results with one of their ovarian cancer treatments. This news breaking happened on June 1st…right when the spike happened. Not much has been said about them since so this explains why the price is fairly stable but does not explain its activity that is different from the Dow average.

http://finance.yahoo.com/q?s=IMGN

http://finance.yahoo.com/q/co?s=IMGN+Competitors
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American Culture and Social Impact

Words: 2061 Length: 6 Pages Document Type: Essay Paper #: 48410414

Another writer notes, "It is important to point out that the marketing/merchandising effort is not a haphazard or casual affair. Not only are licensees carefully selected, but the Disney company insists on coordinating all aspects of the design and marketing of the products" (Wasko, 2001, p. 56). Most American children grow up on a diet of Disney films, and that has continued for generations, really showing that good, high-quality films really do stand up to time and generational change. Our culture would not be the same without Disney, because he is such an integral part of growing up, going to films, and creating family films that bring generations together. It is hard to imagine a world without Disney - it would be a world a little less enchanting and magical, and a world with far fewer entertainment choices.

Disney's work has permeated our culture in other ways, too. Most families…… [Read More]

References

Brittain-Catlin, T. (2003, June). Walt Disney and the quest for community. The Architectural Review, 213, 97.

Bryman, a. (1995). Disney and his worlds. New York: Routledge.

Jackson, K.M. (1996). Introduction Walt Disney: Its persuasive products and cultural contexts. Journal of Popular Film and Television, 24(2), 50-52.

Steiner, M. (2003). The magic kingdom: Walt Disney and the American way of life. The Historian, 65(4), 1017+.
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Eurodisney Failure During the Initial

Words: 580 Length: 2 Pages Document Type: Essay Paper #: 71804956

According to Kepler Equities, there will be a 5% average growth in sales over the next five years for EuroDisney as a result, and breakeven is considered to be achievable in the 2012 timeframe. While EuroDisney can't compete with a strong British Pound and Euro relative to the weak American dollar, they can do what Disney does best, and that is bring in the flashy, new rides and entertainment. In 2005 for example Space Mountain 2 opened and Buzz Lightyear's Laser Blast opened in 2006, with Toon Studios planned in 2007 and Tower of Terror for 2008. All these new attractions are meant for generating interest from young families and stop them from going over to Orlando when they can get the same experiences at EuroDisney.

What will be remembered as Eisner's folly or grand mistake, EuroDisney was built under the direction of Disney's previous CEO, down to the specifics…… [Read More]

For EuroDisney the challenge is how to attract and keep young European families, many of who spend less than ten days out of the country when visiting DisneyWorld in Orlando, FL. According to Kepler Equities, there will be a 5% average growth in sales over the next five years for EuroDisney as a result, and breakeven is considered to be achievable in the 2012 timeframe. While EuroDisney can't compete with a strong British Pound and Euro relative to the weak American dollar, they can do what Disney does best, and that is bring in the flashy, new rides and entertainment. In 2005 for example Space Mountain 2 opened and Buzz Lightyear's Laser Blast opened in 2006, with Toon Studios planned in 2007 and Tower of Terror for 2008. All these new attractions are meant for generating interest from young families and stop them from going over to Orlando when they can get the same experiences at EuroDisney.

What will be remembered as Eisner's folly or grand mistake, EuroDisney was built under the direction of Disney's previous CEO, down to the specifics of how Disney's most expensive castle of all was created, the centerpiece of the park which cost Disney 2.4 billion Euros. The soaring production costs put break-even well into the 21st century for Disney, as did the 6% royalties on all revenues Walt Disney Company imposed on EuroDisney for use of characters, branding, and intellectual property. These two financial decisions nearly led to the bankruptcy of the corporation formed to run the park. Given the continued weak dollar, the costs of production for Disney soared, as did the hotel and golf course introduction and ongoing maintenance costs.

Disney didn't take into account the currency fluctuations and the exacerbating effects this would have on attendance, in addition to the
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Successful Application of Organizational Behavior

Words: 2600 Length: 9 Pages Document Type: Essay Paper #: 24655706

..in the same manner as their guests and if they operate with this type of beliefs they can ensure everyone gets a dose of the Disney magic." (Waltz, 2007)

V. DISNEY ORGANIZATIONAL CULTURE

Waltz (2007) states that the organizational culture of Disney is build upon: "...innovation, quality, community, storytelling, optimism, and decency because the foundation of the company was based on the very same culture we see today in the above mentioned beliefs of Walt Disney." The work of Arnie Witchel entitled: "A Model for Implementation of Organizational Development in the Human Resources Area" relates that: "A few years ago, Walt Disney World consciously decided to move its culture toward a paradigm of "Performance Excellence." This concept affected all human resource areas, with concentration on eight key actions that would affect the culture, including breaking down barriers, sharing information, risk taking, teamwork (Performance Excellence, 1994). This is an ongoing change…… [Read More]

Bibliography

Grant, Robert M. (nd) Euro-Disney: From Dream to Nightmare, 1987-94. Case Fourteen.

Suit, Douglas P. (2004) Magic for Sale. Workforce Management, September 2004, p. 35-40.

Waltz, Johnny (2007) the Magic of Disney's Organizational Behavior Concepts. 23 Sept 2007. Associated Content. Online available at http://www.associatedcontent.com/article/381660/the_magic_of_disneys_organizational.html?page=2

Witchel, Arnie (nd) a Model for Implementation of Organizational Development in the Human Resources Area - Organizational Development Model for Human Resources. Witchel & Associates. Online available at  http://witchelandassociates.com/OD%20Model.htm
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Environmental Policies Comparing and Contrasting

Words: 375 Length: 1 Pages Document Type: Essay Paper #: 62104982

It not only recycles, but unlike Universal Studios it donates electronics, furniture, and office supplies to community organizations, so that the products will be put to good use. Like Universal Studios, the alt Disney Company is committed to purchasing recycled-content products, and uses packaging materials that can be reused or recycled. It tries to buy in bulk to minimize packaging waste ("aste Minimization: The alt Disney Company," 2007, the alt Disney Company ebsite). In a unique program that is not present at Universal Studios, the company educates Disney employees both in company policies regarding environmentally sound living and encourages and instructs employees to engage in such practices in their own homes.

orks Cited

Bernards, Kori. (21 Apr 2006). "Film studios maintain healthy recycling rate: Earth Day

Report Shows Studios' Continued Commitment to the Environment." Motion Picture Association of America: Press Release. Retrieved 17 Apr 2007 at http://www.mpaa.org/press_releases/2006_04_21.pdf

Go Metro Specials."…… [Read More]

Works Cited

Bernards, Kori. (21 Apr 2006). "Film studios maintain healthy recycling rate: Earth Day

Report Shows Studios' Continued Commitment to the Environment." Motion Picture Association of America: Press Release. Retrieved 17 Apr 2007 at  http://www.mpaa.org/press_releases/2006_04_21.pdf 

Go Metro Specials." (2007). MTA. Retrieved 17 Apr 2007 at http://www.mta.net/riding_metro/special_offer/monthly_specials.htm#P8_776

Waste Minimization: The Walt Disney Company" (2007). The Walt Disney Company
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Value of Culture Sensitivity Michael

Words: 584 Length: 2 Pages Document Type: Essay Paper #: 88205910

To sum up Masters' characterization of Eisner, she highlighted him as an individual "who portrays himself as an insatiably curious child whose father begged for relief from his incessant questions."

Evidently, Masters' portrait of Eisner contrasted the personality of the individual fit to manage Walt Disney Co. Depicting Eisner as incapable of knowing, even perceiving, consumers' needs, particularly that of children, it was not surprising that he had failed to successfully launch Euro Disney at France. The book emphasized the importance of understanding and being sensitive to other cultures as one of the most essential factors that determine the success of a business, be it a local or global organization. Regressing to Eisner's childhood was a tactic that the author adopted in order to convey the message that one must be able to understand the targeted market in order to effectively deliver the appropriate services that this particular market needs…… [Read More]

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Mcdonald's India and Eurodisney After

Words: 2100 Length: 7 Pages Document Type: Essay Paper #: 21615591

external supply.

d) When expanding, a crucial decision refers to the actual place in the foreign country where to open the new operational facility. This should be selected based on the concentration of the target market as well as its access to the location.

e) The fact that the company has been successful in the past does not automatically mean that it will be successful in the future expansion projects. It is crucial to adapt each decision to the specifics of the expansion project.

f) The decision of whether to use a local or a delegated managerial team depends on each situation and should be made after a thorough analysis of the project features and requirements.

g) While it cannot be said that a specific industry or business is recession proof, the McDonald's experience in India has shown that there are still businesses which thrive in times of crisis. It…… [Read More]

References:

Adams, B., 2007, McDonald's strange menu around the world, Trifter, http://trifter.com/practical-travel/budget-travel/mcdonald%E2%80%99s-strange-menu-around-the-world / last accessed on October 13, 2010

Bellman, E., 2010, McDonald's to expand in India, Wall Street Journal, http://online.wsj.com/article/SB124628377100868055.html last accessed on October 13, 2010

Laws, E., Faulkner, H.W., Moscardo, G., 1998, Embracing and managing change in tourism: international case studies, Routledge, http://books.google.com/books?id=uLfiZCnkUK8C&dq=disney+in+europe&source=gbs_navlinks_s last accessed on October 13, 2010

Sidhpuria, Retailing franchising, Tata McGraw-Hill, http://books.google.com/books?id=QkOciPWuuD8C&dq=mcdonald%27s+entry+in+india&source=gbs_navlinks_s last accessed on October 13, 2010
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Change We Parked in the Dolphin Lot

Words: 1039 Length: 3 Pages Document Type: Essay Paper #: 91544312

Change

We parked in the Dolphin lot. The memories started to flood back. It had been years since I visited Walt Disney World's Magic Kingdom. Only this time, I was not with my family. I wasn't with my parents, or even my brother. I was with two of my friends. We thought it would be a fun thing to do, go to Disney, trip the day away, see what it would feel like going as adults on our own. Not that it was cheap: the price tag really stung -- something I never had to think about when I was a starry-eyed little kid. As a teenager we stopped going to Disney World as a family. Probably because of the divorce, there was never enough time to take the family together on a fun vacation. It seemed like all we did was argue and do homework. This felt liberating, driving…… [Read More]

References

Centers for Disease Control and Prevention (2012). U.S. Obesity trends. Retrieved online: http://www.cdc.gov/obesity/data/trends.html

White, E.B. Once more to the lake.

Wier, B. (2007). Denmark: The happiest place on earth. ABC. 8 Jan 2007. Retrieved online: http://abcnews.go.com/2020/story?id=4086092&page=1#.T5k7xO19nww
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White Beyond Naivete and Obliviousness One of

Words: 1121 Length: 3 Pages Document Type: Essay Paper #: 91182474

hite: Beyond Naivete and Obliviousness

One of the earliest interpretations of Snow hite can be traced to the collected works of the Brother's Grimm. Since then, the tale has been adapted into an animated feature -- Disney's first -- and has served as the subject for Anne Sexton's poem, "Snow hite and the Seven Dwarves." In these interpretations, Snow hite has traditionally been portrayed as an innocent, naive, and oblivious girl who eventually succumbs to the chicanery of her evil stepmother and is almost killed. Through these various interpretations, it can be argued that Snow hite is not only naive and oblivious, but she is also stubborn and selfish.

Snow hite can only be considered to be oblivious and/or naive up to the point that she realizes that her stepmother has tried to have her killed. Up until the moment she realizes that her stepmother has tried to have her…… [Read More]

Works Cited

Grimm, Jacob and Grimm Wilhelm. "Little Snow White." Web. 21 April 2013.

Sexton, Anne. "Snow White and the Seven Dwarves." Web. 21 April 2013.

Snow White and the Seven Dwarves. Directed by David Hand. Hollywood: RKO Radio

Pictures/Walt Disney Productions, 1937. DVD
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Management and Leadership Examine the

Words: 2461 Length: 6 Pages Document Type: Essay Paper #: 99285054

He wished to build the happiest place on the planet and this message continues to be handed over to the new recruits who join the organization presently also. Disney exists to give a guarantee to the Americans that are there for real. Disneyland is not just unreal, rather it is hyper-real. As a result it is possible to express of the corporate culture of Disney as being created. ("eading Organizations from behavior and experience to representation and experience," n. d.)

4) Explain how the four functions of management support the creation and maintenance of a healthy organizational culture

The four functions of management support the creation and maintenance of a healthy organizational culture as it leads to planning, organizing, leading and coordinating of resources and it is these 4 activities which recur across the institution and are extremely unified. Present features relating to management cover claims leading are distinct from…… [Read More]

References

Arnold, Paul. V. (2002) "Fixing manufacturing" MRO Today Magazine, Retrieved at http://www.progressivedistributor.com/mro/archives/mro%20coach/Lynch/FixingJJ02.htm

Bryman, Alan. (1995) "Disney and His World"

Routledge.

N.A. (2007) "Disney Institute Homepage" Retrieved at http://www.disneyinstitute.com/index.cfm
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CA and Californians

Words: 2392 Length: 6 Pages Document Type: Essay Paper #: 96386594

History of Disneyland

Walt E. Disney sat down on a bench at a small amusement park in California to watch his daughters play. While he was setting there, he noticed how tattered and filthy the small amusement park was. He also observed people's reactions to the different rides and noticed the parents of the children had nothing to do. They would be ready to go home halfway through the day, and their children were still playing and having fun.

This is where Walt started thinking about building a new type of amusement park. He wanted to create an amusement park that was clean, with safe rides, and one that had rides for and attraction for children and their parents. Eventually, this idea turned into Disneyland.

Years before he started construction on Disneyland, Walt completely created the entire theme park in his mind. He traveled the United States, and visited buildings…… [Read More]

References

 http://www.scottware.com.au/theme/linkage/history.htm 

http://www.disneylandsource.com/history / http://www.geocities.com/Hollywood/Boulevard/1877/history.html

http://www.disneydreamer.com/1970pics.htm

Bob Sehlinger. The Unofficial Guide to Disneyland, 1990. Hungry Minds, Inc.; ASIN: 002862615X; (September 1998)
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Film History

Words: 8657 Length: 18 Pages Document Type: Essay Paper #: 24941469

movie industry in America has been controlled by some of the monolithic companies which not only provided a place for making the movies, but also made the movies themselves and then distributed it throughout the entire country. These are movie companies and their entire image revolved around the number of participants of their films. People who wanted to see the movies being made had to go to the studios in order to see them. They made movies in a profitable manner for the sake of the studios, but placed the entire industry under their control and dominated over it. The discussion here is about some of those famous studios inclusive of that of names like Metro Goldwyn Mayer, Culver, RKO, Paramount Studios, Warner Bros, 20th Century Fox, Walt Disney Studios, Universal Studios, Raleigh Studio, Hollywood Center Studio, Sunset Gower Studio, Ren-Mar Studios, Charlie Chaplin Studios and now, Manhattan Beach Studio.…… [Read More]

"What better way to annoy the Hollywood liberals than to remind them every single day that

George W. Bush is STILL the President?" Retrieved from http://www.donationreport.com/init/controller/ProcessEntryCmd?key=O8S0T5C8U2 Accessed 15 September, 2005

"What's interesting about the business is that it's no longer the movie business" Retrieved from  http://www.pbs.org/wgbh/pages/frontline/shows/hollywood/picture/corptown.html  Accessed 14 September, 2005
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Management the Success and Failures

Words: 1990 Length: 5 Pages Document Type: Essay Paper #: 84009930

The level of the investment also isolated them more in the case of a failure. They paid attention to the wrong details. Disney acted on American views of Europe rather than on native views, which could identify the important cultural differences. It appeared that the managers were too confident in their success to research the small details about European cultures.

In planning Euro Disney there were not any contingency plans put into place. The attitude towards customer habits was very complacent. They assumed that there would be so many customers every day, each staying an average number of nights spending an average amount of money. In America this would have worked because there is already a well established theme park culture. The European market proved to be a lot more unpredictable.

Up until now, Disney's venture into China has been anything but magical. The Hong Kong theme park, which opened…… [Read More]

Works Cited

Balfour, Frederik. 2009. "Disney Shanghai: Good for China, Bad for Hong Kong." 28 June,

2010. Business Week. Web.

Liu, Ling Woo. 2009. "Disneyland in Shanghai: A Second Try in China." 28 June, 2010. Time.

Web.
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Frank Gehry

Words: 1824 Length: 7 Pages Document Type: Essay Paper #: 44424568

Frank Gehry has become a leading architect noted for his innovative structures using industrial materials in new ways and with a certain deconstructivist approach to architecture. Philip Johnson, the dean of American architecture and a power since the 1930s, more recently joined with other architects who have been shattering all the rules, leaving behind symmetry and classic geometry in favor of distorted designs, twisted beams, and skewed angles. Johnson in 1988 showcased this style in a program at the Museum of Modern Art, and he called the show "Deconstructivist Architecture." Among the designers following this approach are Frank Gehry of California or ernard Tschumi from France and Switzerland. Johnson says of this new architecture that it evokes "the pleasures of unease." These ideas have been utilized directly by Johnson in his design for the Canadian roadcasting Corporation building in Toronto. Today, Gehry is probably the foremost proponent if this approach.…… [Read More]

Bibliography

Arnold, Dana. Art History: A Very Short Introduction. Oxford: Oxford University Press, 2004.

Ballantyne, Andrew. Architecture: A Very Short Introduction. Oxford: Oxford University Press, 2002.

Bletter, Rosemarie Haag. "Frank Gehry's Spatial Reconstructions." In The Architecture of Frank Gehry. New York: Rizzoli, 1986.

Celant, Germano. Frank Gehry: Buildings and Projects. New York: Rizzoli, 1985.
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Myth of the American Dream

Words: 658 Length: 2 Pages Document Type: Essay Paper #: 94996596

Paine is broken and reveals the entire scheme.

Similarly, Dumbo suggests that a belief in one's self can accomplish anything, even in the face of the most seemingly insurmountable obstacles. Dumbo is the story of an elephant with enormous ears. Dumbo is a freak and the mockery of the circus. His mother is taken away after she tries to protect him. The circus is a cruel and judgmental environment that put animals on display for the public's entertainment. However, Dumbo proves that with gumption, unrecognized talents can be honored. This is was typical of the Disney style -- much like during the Great Depression, the third little pig was celebrated as someone who "exhibits old-fashioned virtues, hard work, self-reliance, self-denial" (Sklar 204). The social prejudice that hurts Dumbo does not have to be cured; he merely needs to try harder to use his disability in service of society.

These films…… [Read More]

Works Cited

Dumbo. Directed by Walt Disney. 1941.

Mr. Smith Goes to Washington. Directed by Frank Capra. 1939.

Skylar, Robert. Movie-Made America. Vintage, 1994.
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Jonathan Zaun in Two Perceptive and Provocative

Words: 982 Length: 3 Pages Document Type: Essay Paper #: 97291681

Jonathan Zaun

In two perceptive and provocative essays, authors Ann duCille and Henry Giroux examine toys, movies and media and examine ways in which the modern commercial culture directs the development of a child's psychology. Ann duCille's thoughtful essay, Dyes and Dolls: Multicultural Barbie and the Merchandising of Difference, provides an insightful analysis of the ubiquitous Barbie doll and the role this icon of Americana plays in molding the maturation of entire generations of young girls. With his expansive and detailed Children's Culture and Disney's Animated Films, essayist Henry A. Giroux investigates the Disney empire and its vast influence on today's youth, exercised through their domination of the children's media market. Both of these works provide readers with empirical evidence supporting their separate, yet inherently intertwined, suppositions that media manipulation targeting children for the pursuit of capitalistic gains invariably causes lasting unintended consequences. Whether through the rebranding of a centuries…… [Read More]

References

Ducille, Ann. "Dyes and Dolls: Multicultural Barbie and the Merchandising of Difference." differences: A Journal of Feminist Cultural Studies. Spring. Durham, NC: Duke University Press, 1994. Rpt. In From Inquiry to Academic Writing: A Text and Reader. Ed. Stuart Greene. 1st. New York, NY: Bedford/St. Martin's, 2008. 458-478.

Giroux, Henry A. "Children's Culture and Disney's Animated Films." The Mouse That Roared: Disney in the Age of Innocence. Oxford, England: Rowman and Littlefield Publishers, 1999. Rpt. In From Inquiry to Academic Writing: A Text and Reader. Ed. Stuart Greene. 1st. New York, NY: Bedford/St. Martin's, 2008. 567-591.

 

 

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