Starbucks Imagine Studying About Starbucks. They Are Essay

Excerpt from Essay :


Imagine studying about Starbucks. They are known for their coffee that they import from other parts of the world. Since they are a multinational enterprise, they have stores all over the world, which brings in for them a number of customers who come and enjoy their products on a regular basis. This organization started back in the 1970s and has grown immensely since then. The business has high ethical standards and codes of conduct for the employees to adhere to when working for them. By examining Starbucks further, one is able to grasp how they function internally and externally.

Starbucks mission is to "inspire and nurture the human spirit-one person, one cup and one neighborhood at a time" (Starbucks, 2011a). Their vision is to have the best coffee available for consumers by having it done through the highest quality possible, while maintaining ethics within the company (Starbucks, 2011a). However, one needs to note that their values statements are simple and that is to comply with the law and to have high ethics (Starbucks, 2011c).

The company considers themselves customer-oriented. They will take a short time to get to know the individuals who come in for a coffee and make it a friendly atmosphere through this process. Through this, one is able to become at ease about life and enjoy the break needed at that time. After all, management believes in humanity while serving others (Starbucks, 2011b).

They value the community in which they serve. In fact, the organization wants to get invited by those that live in those locations. Through this, Starbucks takes full responsibility for their actions. Starbucks views themselves as leaders in a world that is constantly changing (Starbucks, 2011b).

Starbucks is held accountable by their actions from those that are their shareholders. They seek to remain accountable to them, and will do whatever it takes to enjoy the rewards that come from their hard work (Starbucks, 2011b).

They are an equal opportunity employer. They adhere to laws when it comes to someone who is under age 18. This is meant as a part of their safety and health as well as to not hinder one's studies by providing specific tasks and hours for the employee (Starbucks, 2011c).

The business maintains an atmosphere of dignity and respect. This means that they do not allow any form of discrimination, harassment or bullying. Regardless, Starbucks takes action on anyone who decides to take part in these horrendous acts towards others (Starbucks, 2011c).

A number of rules are in place for safety. This includes obeying authority. When serious matters are addressed, they are sent to management for further investigation for each practice that occurs within the organization on a regular basis (Starbucks, 2011c).

Their high quality standards pertain to the workers and the employee. Everyone is encouraged to report anything that is not safe and that could affect another person's health. This means that they strive to follow policies and procedures on a regular basis. Starbucks is constantly learning to improve their work environment in order to make it the best place possible for people to enjoy (Starbucks, 2011c).

The same is true when it comes to drugs, alcohol and weapons. Starbucks does not allow an employee to have these in their organization on their property. Additionally, employees cannot come to work under the influence when going to work. Management will request the individual to go home as well as face disciplinary action (Starbucks, 2011c).

A SWOT analysis was conducted to understand the external environment of Starbucks. The organization is considered a leader in their industry. A number of countries are prominent with at least 48, along with much high quality that takes place on a regular basis. In regards to weaknesses, they are too focused domestically, prices are too high, and they do not admit that their products could have become genetically-modified. Their opportunities are as follows: Indonesia is where they get the beans and where most people interact with is at Starbucks. With threats, they include the exploitation of workers and farmers (Manize, 2011).

Company Background

Organizational Mission

The mission of Starbucks is "to inspire and nurture the human spirit -- one person, one cup and one neighborhood at a time" (Starbucks, 2011a).


Their vision is simple. Management has the goal for them to have the best coffee available with high quality and ethics (Starbucks, 2011a).

Value Statements

Two value statements are worth mentioning. These include compliance with the law and to have ethical conduct when doing business (Starbucks, 2011c).

Environmental Scan

Starbucks is customer-service oriented. Management and employees will "laugh with and uplift" each one of them for a brief time (Starbucks, 2011b, para 1). They believe it is about human connections (Starbucks, 2011b). The consumers end up having a "break from the worries outside, a place where you can meet friends. It's about enjoyment at the speed of life-sometimes slow and savored, sometimes faster. Always full of humanity" (Starbucks, 2011b, para 2).

The organization takes full responsibility for their actions when in a community setting. They want to feel invited to the cities and towns in which to do business (Starbucks, 2011b). "We can be a force for positive action-bringing together our partners, customers, and the community to contribute every day" (Starbucks, 2011b, para 3). Starbucks views themselves as leaders in an ever-changing world, especially when they are looked up to for setting new standards (Starbucks, 2011b).

Starbucks remains accountable to their shareholders. They enjoy the rewards that come from those who have a part in the organization (Starbucks, 2011b).

In regards to how Starbucks does their business, this is worth noting. They promote "equal opportunity in hits hiring practices, makes recruiting decisions based solely on job-related criteria and does use forced labor" (Starbucks, 2011c). Managers comply to the law when it comes to hiring anyone under 18 years of age. This does include how many hours one is allowed to work as well as the tasks that are allowed for him or her to do on that given day (Starbucks, 2011c). The goal is to not hinder one's education and this also includes "health, safety, and mental or physical development" (Starbucks, 2011c, para 1).

Dignity and respect is used daily. They strive for freedom from harassment, which also includes bullying as well as discrimination. All forms of it are not allowed at Starbucks because of the law and their ethical standards that are held (Starbucks, 2011c).

Starbucks actively creates and promotes an environment that is inclusive of all people and their unique abilities, strengths and differences, and promotes diversity as a strategic and competitive business advantage for the company (Starbucks, 2011c).

All of their partners are supposed to follow all the rules that are in place for safety. Through this, they are to cooperate with those in authority, such as police officers. Because of this, they are to "take necessary steps to protect themselves and other partners; attend required safety training; and report immediately all accidents, injuries and unsafe practices or conditions" (Starbucks, 2011c, p. para 7).

Through Starbucks commitment to having high quality standards, they strive to take the necessary steps in order to protect them from their health as well as safety. "You can play your part by following all proper procedures relating to the storage, handling, preparation and service of Starbucks coffee and other products" (Starbucks, 2011c. para 9). This is done as a means in which to have the environment as clean as possible by making the necessary sanitary measures in order to make them as safe as possible. The organization is constantly seeking ways to improve their practices (Starbucks, 2011c).

Strict standards are prevalent when it comes to substance abuse and weapons (Starbucks, 2011c). "Partners are not permitted to use or possess alcoholic beverages on company property, except where alcohol is specifically permitted at a Starbucks-sponsored event" (Starbucks, 2011c, para 10). An employee undergoes training to serve this type of beverage for the business during that given time. No one can go to work while under the influence of any kind of illegal or legal drugs. Furthermore, weapons are not allowed on the property of Starbucks. This is a serious matter, and they believe that the employee should do the same (Starbucks, 2011c).

The strengths are important when it comes to Starbucks. They are considered a leader in retail and their brand image is quite strong. Starbucks is in 48 countries and has over 6,5000 shops around the world. Their products as well as their services are considered quite superior. Additionally, the business is ranked 7th in the globe, especially since their benefits are of emotional and functional for everyone who interacts with the employees on a regular basis. All of their customers are loyal. Through their hard work, high quality is prominent in their firm. This includes much consistency with their service (Manize, 2011).

In regards to the weakness, these are worth mentioning. The prices can make it difficult for a person to consider buying from Starbucks. They…

Sources Used in Document:


Manize, N. (2011). Starbucks SWOT analysis and strategy-tactics . Retrieved June 13, 2011, from Real SWOT analysis:

Starbucks. (2011a). Starbucks company profile. Retrieved June 13, 2011, from Starbucks:

Starbucks. (2011b). Our Starbucks mission statement. Retrieved June 13, 2011, from Starbucks:

Starbucks. (2011c). Standards of business conduct. Retrieved June 13, 2011, from Starbucks:

Cite This Essay:

"Starbucks Imagine Studying About Starbucks They Are" (2011, June 13) Retrieved December 18, 2018, from

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